[闲谈] 苹果手机逐渐失去中国市场

not4weak

Chatter about the iPhone 7 launch on Chinese microblog Weibo has been far more muted than when the iPhone 6 debuted in 2014. An index of searches on Baidu Inc (NASDAQ:BIDU), China's most popular search engine, shows the new phone lagging both the iPhone 6 and iPhone 5.
Apple's Greater China sales dropped by a third in April-June, albeit after more than doubling a year earlier, while its market share has fallen to around 7.8 percent, placing it fifth behind local rivals Huawei, OPPO and Vivo.
Apple has been slower to adapt, consumers and analysts say: the new iPhone has few major changes to win over fickle shoppers and the firm's marketing has been generic.
"From Steve Jobs to Tim Cook, Apple has never had any marketing strategy tailor-made for China," said Zhou Zhanggui, a Beijing-based strategic consultant.
"Apple risks losing out more if it does not better cater to local demands in its marketing as well as product design."

钢铁牛

回复  钢铁牛

"fallen to around 7.8 percent, placing it fifth behind local rivals Huawei, OPPO an ...
not4weak 发表于 2016-9-16 11:34

    量多没价值！就在中国市场前面几个全部加起来利润肯定也不如苹果的一半多

秂忢空

你敢short AAPL ?

not4weak

回复 3# 钢铁牛

"fallen to around 7.8 percent, placing it fifth behind local rivals Huawei, OPPO and Vivo"

你看看吧

钢铁牛

苹果手机现在基本已成为唯一的品牌高端手机
国内有钱的，想和别人不一样的都得选用iPhone

苹果的那片市场是有保障的，只是安卓那几个小兄弟为中低端会拼得你死我活

agreel

9月9日，郑州新郑综合保税区生产的首批165420台、货值1.058亿美元的苹果新型手机iPhone 7经郑州综合保税区出入境检验检疫局(以下简称郑州综保区检验检疫局)检验放行，出区销往国内。这些“还冒着热气儿”的165420台手机，也是首批销往国内的Iphone 7手机。

据郑州综保区检验检疫局局长毛志军介绍，该批苹果新品手机由郑州新郑综保区内企业鸿富锦精密电子(郑州)有限公司代工，新品产线共22条。由于上市时间紧、流通环节多、进口货物数量大等因素，为保障新品手机顺利进口内销，郑州综保区检验检疫局的国门卫士们也是使出了“洪荒之力”，用上“提前着手审验例行性手续”，实行“白加黑”7*24小时预约加班工作法的他们也是拼了。

此前，苹果公司已于北京时间9月8日凌晨1点召开2016苹果秋季新品发布会，揭开了新品手机iphone7和 iPhone7 Plus的神秘面纱。iPhone 7在外观设计上面与iPhone 6s相似，拥有4.7寸和5.5寸两个版本，搭载了A10处理器，后置1200万像素的摄像头，而iPhone 7 Plus搭载双1200万像素摄像头，ROM最低32GB起步，最高为256GB。

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根本都是中国制造的手机啊。出国兜一圈，回来身价倍增